Whether you have an online business or brick and mortar, it has been established that social media could serve as a powerful tool to build your brand. Small business owners have it tough, usually being the sole marketers of their business, but here are a few simple tips to build customer loyalty.
- Do not use social media tools simply to gain “likes” or to blast your new products/sales. This is what I consider the equivalent of talking at someone, rather than communicating or engaging in a conversation.
- Inconsistency on your social media sites is just as bad as not having a presence online at all. If you have set up a page on Facebook but do not visit it, you might as well take it down. Set aside a few hours a week and schedule posts, share personal tips and photos of you in your design process or at work. This is an opportunity for you to tell your story.
One thing I have learned using social media as a marketing tool, and what I enjoy so much about it, is the interaction you can build with customers. Let them know how much they are appreciated. Let them know you couldn’t do it without them and don’t forget to respond to questions. People are finding it easier to communicate concerns through social media. The more open your dialogue is with your clients and followers the more likely they are to spread the word.
Not only am I a fan of ecommerce, I think I might be addicted. Not so much to the shopping, it’s more about the hunt, I could spend hours on ecommerce sites finding the perfect deal or the most unique items. I think there is a curiosity about selling online, it seems like a mystical land where it’s possible not only to make some extra money but to make all your dreams of owning your own business come true.
Over the years I have observed and gathered information of what I think makes a successful e-commerce shop, so if you are thinking about doing it yourself consider these three tips to turn your passion into profit:
- Learn and Connect to Others in the Industry– When I was selling on Etsy I loved to see what other people were doing and Etsy provides a great platform to do this, with thousands of forums and groups you could join based on your particular interests or expertise. This applies to anyone who would like to start a business, online or not. Chances are someone, somewhere is doing it and doing it well, so learn what you can from them. Connecting with these people could be a powerful tool for your business.
- Connect With Your Customers– To say its takes effort would be an enormous understatement, what it really takes is heart, sweat and tears to organize your listings, figure a price point, and most importantly create your product. One of my favorite shops and one that I regularly return to especially for gifts, is LuminousCreation and it’s because they have it right. The shop is organized, products are consistently high quality and reflective of descriptions and pictures are clear with options to view from different angles. I especially appreciate owner Jaclyn Dreyer’s personal touch to each package and customer service. If ever I had a question she responded and quickly. Each package comes with a thank you note and sometimes a small gift. Figure out how to make a lasting impression and stand apart from the rest!
- Do Your Research! We make the mistake as sellers to want seize the opportunity to make it 100% about ourselves, what we offer, what we made and how we would like it to be presented. Truth is, it’s a little about you and mostly about your market. What need are fulfilling for this market? Figure this out as far as price, and presentation and you will build a cohesive brand for your business.